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Talk Intermediate

Bring the web closer to the people—one middleware at a time

Proposal status is Rejected
Session Description

As India’s digital population grows and the demand for faster, more secure, and inclusive web experiences increases, a critical shift is underway from centralised monoliths to decentralised edge-powered apps. This talk investigates how we are serving and building web applications using the community-powered and open-sourced Next. JS framework along with Edge Middleware.

Let's talk about the privacy-centric logic aspects of routing, geo-localization, A/B testing, dynamic redirects, authentication, or anything similar which can now be done at the edge using Next.js Middleware, integrating silos without deploying backend-heavy infrastructure.

In terms of free and open-source software, this talk will clarify the logic of decentralization in relation to geo-diversity bandwidth, regional language requirements, increasing utilization of serverless architecture and JAMStack in India.

Examples where middleware is actively employed will be explored, such as:

  • Serving regionally, device-customised content

  • Secure cookie/header injection at the edge

  • Non-round-trip transcoding to region-specific languages

Key Takeaways
  • Understand what Edge Middleware in Next.js is and how it works

  • Learn how to shift from centralized backend logic to decentralized, edge-distributed user experiences

  • Discover how this model promotes open, privacy-first, and performant web applications—crucial for India’s digital scale

  • See real FOSS use cases where edge logic improves localization, compliance, and developer agility

  • Get inspired to contribute to the Next.js ecosystem and build OSS tools for middleware, i18n, caching, civic tech, and more

  • Understand deployment patterns across Vercel, Netlify, and open platforms like Deno Deploy or Cloudflare Workers

References

Session Categories

Technology architecture

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Compilers, Programming Languages and Systems Devroom

Speakers

Pralhad
Pralhad Sr. Customer Success Manager | Vercel

With over 19 years of experience in the IT industry, I’ve built a career at the intersection of open-source innovation and cloud-native SaaS/PaaS/IaaS technologies — all with a clear focus on enabling Customer Success at scale

Currently, I serve as a Sr. Customer Success Manager at Vercel (vercel.com), where I collaborate with elite customers, global partners, digital agencies, and business stakeholders. Together, we accelerate innovation and performance - making the modern web faster, more secure, and more impactful.

My core strength lies in building trusted, long-term relationships with enterprise clients and aligning our solutions to their evolving business goals. Whether it’s driving adoption, unlocking value, or navigating complex digital transformations, I stay committed to ensuring measurable outcomes and strategic alignment at every step.

My core mission is to empower Customers to achieve sustainable, long-term business success - a passion I also share through insights on my personal tech blog, www.lampstellar.com..