The Marketing Paradox of Open Source

This proposal explores how marketing and open source can work together to build trust, expand reach, and drive sustainable business growth. It highlights how strategic marketing helps open-source founders increase adoption, strengthen community engagement, and convert product value into long-term business opportunities.

By the end of this session, participants will understand that building and contributing to open source is only part of the journey. Ensuring those contributions are recognised, valued, and appreciated by the right audience is equally important. This talk will explore how strategic marketing, community engagement, and effective positioning can help open-source projects gain visibility, attract the right people, and create lasting impact.