Zero to Users: Zero-Dollar Marketing for Indie Devs & Solopreneurs

Title:
From Zero to One Dollar: Growth Tactics for Solo Founders

Talk Summary:
You’ve launched. The code’s shipped. The landing page is live. But there’s silence.

Too many developers-turned-founders build in isolation, convinced their product will “speak for itself.” In reality, launching without early user feedback is like performing a dance in an empty theatre — it might be brilliant, but no one’s there to clap.

In this session, I’ll share what I’ve learned over 5 years as a growth marketer working with early-stage startups and solo founders: how to go from zero to one using low-cost, high-leverage growth tactics — without waiting for product perfection.

We’ll explore how to use the launch phase not just to “promote,” but to validate, adapt, and find traction in the real world — because product-market fit isn’t a checklist; it’s a live performance, and your users are the audience. You’ll know you’ve nailed it when they can’t help but applaud.

Key topics covered:

• Why skipping user interviews is the #1 silent killer of indie products

• How to attract early users before you’ve built the full product

• Guerrilla tactics and zero-dollar channels that actually drive traction

• Reddit, Discord, Hacker News, and niche communities — the right way

• Cold outreach and email tactics that don’t feel spammy

• Building fast feedback loops with your earliest users

Who this is for:

• Developers transitioning into solopreneurs

• Indie hackers validating an idea or MVP

• Solo founders trying to find early momentum

• Builders who want real-world growth playbooks, not fluff

What you’ll walk away with:

A practical, repeatable launch playbook

Proven growth tactics with zero-to-low budget

Lightweight frameworks for early validation and user feedback

A mindset shift: from “launching features” to “choreographing product led applause”